Why From Our Farm chose biltong to build its brand
With a family history of working the land dating back four generations, Michael George has farming in his veins
While not a farmer himself, he and his wife, Rachel, have used beef produced on his family’s mixed farm in Pembrokeshire to develop an award-winning brand, aptly named From Our Farm.
“I always had a feeling that something could be done to get the produce from the farm closer to the end consumer,” he says. “We thought about how we could add value to the beef instead of just sending it wholesale.”
Five years ago, the couple landed on the idea of biltong, which George had tried on a trip to South Africa as a teenager. One appeal was that, as an ambient product, biltong didn’t have the logistical issues of fresh or frozen meat.