Our Supporters

We are proud to partner with the following retailers, wholesalers and publications to provide value and credibility to our entrants. This ensures that we are recognising the very best products within the independent farm shop & deli sector.


Founded in 1847 by Edwin Henry Booth, the Booths aim is to sell the best food and drink available, in attractive stores, staffed with first class assistants. For over 170 years, Booths has worked closely with local suppliers from the Northern counties that are home to its 28 stores: Lancashire, Cheshire, Cumbria and Yorkshire – Booths Country.


Cotswold Fayre began in 1999 as a small distribution hub for artisan producers in the Cotswolds, delivering to local delis and farm shops. It has since grown to represent over 4,000 products and 400+ brands, serving approximately 1,700 customers. The company is a certified B Corporation, committed to social and environmental performance, and aims to reach Net Zero by 2030. With a focus on people, community, and sustainability, Cotswold Fayre strives to inspire and make a positive impact through fine food.


The Cress Co, based in Dunfermline, Fife, is a distributor of ambient and chilled specialty artisan foods across the UK. Established in 2004, it has grown to support hundreds of fine food manufacturers and serves independent retailers such as delis, cafés, and farm shops. With a commitment to excellent customer service, Cress Co prides itself on fostering strong relationships with both manufacturers and customers, ensuring the distribution of high-quality products nationwide.

Diverse Fine Food are the industry specialists in sourcing and distributing premium food and drink products to independent retailers. They focus on offering unique and high-quality items, focusing on innovative sourcing, product testing, and striking brand packaging. Their services include simplifying procurement processes, promoting sustainability, and providing comprehensive customer support.


Fabulous Farm Shops is a comprehensive directory dedicated to connecting farm shops and local producers with customers across the UK, including Ireland, Scotland, and Wales. The platform promotes local shopping by providing detailed listings of farm shops, their products, delivery options, and events. It aims to support and highlight British produce, fostering a community of local food enthusiasts and producers.


The Farm Retail Association (FRA) supports and connects farm retailers across the UK. Established in 1979, it helps farmers transition into retail, fostering a community that shares knowledge and experiences. FRA promotes British produce and provides resources to help members grow their businesses. The association is led by a dedicated council, offering strategic advice and support to enhance the success and sustainability of farm shops and farmers' markets.

The Gorgeous Food Company is a wholesale distributor specializing in fine and specialty foods. They supply a variety of food products, including confectionery, snacks, breakfast items, groceries, world foods, and hot beverages, to delicatessens, farm shops, butchers, and independent food stores across the UK.