Judging Process

2025 marks the fourth year of the Farm Shop & Deli Product Awards, building on the great success of 2022, 2023, and 2024.

This year, we are assembling a panel of industry experts, wholesalers, specialist suppliers and retailers to serve as judges. These experts, who will be announced soon, will be responsible for evaluating entries across all categories.

Please read the following information to understand more about how your products will be judged, when and where they will be judged and where to deliver them for judging.


Judging criteria

We believe that, whilst taste, smell and appearance are key, there are many other criteria that should also be considered.

As a result, we have enhanced our judging process to include the following questions, with points scored for each question:

- What is your recommended retail price?

- What is the margin for retailers (percentage)?

- Is the packaging recyclable? (not required for deli counter / over the counter items)


In addition to these questions, products will be scored on:

- Visual appearance of packaging and branding

- Visual appearance of product

- Product aroma

- Product texture

- Product taste


Judging sessions

Due to the increase in product categories, judging will take place across a range of different dates and locations with all products having been judged prior to the Farm Shop & Deli Show in April 2025.

Winners will be announced in the lead up to the Farm Shop & Deli Show, enabling us to give winners maximum opportunity to promote their achievements at the show.

Each product will be judged by several pre-selected judges made up of a mixture of wholesalers, retailers, industry specialists, branding consultants and specialist food experts.  Judges with specific specialities will be matched to judge products within their particular expertise. 


Product sample delivery

If you have entered either of the following categories –

ALCOHOLIC SPIRITS / NON-ALCOHOLIC SPIRITS – please only provide TWO samples of your product.

All other categories will require THREE samples delivered.

All product samples to be recieved within the following delivery window:

27th January - 6th February 2025 

BY POST to the following address:

Limpio Storage Solutions, Unit 2, Old Brighton Road (South), Pease Pottage, Crawley RH11 9NG

If the product is perishable, please deliver as close to 6th February as possible to ensure product freshness for judging.