While taste, smell, and appearance are important, our judging process looks at much more to recognise truly outstanding products.

We’ll ask you:

Recommended retail price – if retailers set their own price, tell us what you would charge if selling directly.

Retailer margin (%) – the percentage profit retailers can expect.

Recyclable packaging – whether your packaging can be recycled (not needed for deli counter/over-the-counter items).

We’ll also score your product on:

• How the packaging and branding looks
• How the product itself looks
• Aroma
• Texture
• Taste (where applicable)

Judging will take place across a range of different dates and locations with all products having been judged prior to the Farm Shop & Deli Show in April 2027.

Winners will be announced in the lead up to the Farm Shop & Deli Show, enabling us to give winners maximum opportunity to promote their achievements at the show. Each product will be judged by several pre-selected judges made up of a mixture of wholesalers, retailers, industry specialists, branding consultants and specialist food experts.

Judges with specific specialities will be matched to judge products within their particular expertise.

If you are entering either of the following product types – ALCOHOLIC SPIRITS / NON-ALCOHOLIC SPIRITS – please only provide TWO samples of your product. All other items will require THREE samples.

All Ambient entries must be delivered within the delivery window stated: 25th January - 27th January 2027.

If the product is Chilled or Frozen, please deliver on 27th January to ensure product freshness for judging.

Please ensure your samples arrive within the specified timeframe. Deliveries received outside these dates may not be included in the judging process.

By post or courier to the address: Limpio Storage Solutions, Unit 2, Old Brighton Road (South), Pease Pottage, Crawley RH11 9NG (09:00 – 17:00 Mon-Fri)